Managing Customer Value
In the Lean Marketing concept Value Streams differ from the more traditional approaches found in other Value Stream Mapping Process. It’s primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization‘s value proposition. This means that the Read More …
QVC is the leader in multi-channel retailing — a televised shopping service that broadcasts live retail programming 24 hours a day. It’s a vast virtual shopping center, offering a wide variety of products including jewelry, apparel, electronics, home furnishings, and beauty. They understand marketing flow. I did a series of blog post this week on Read More …
This week I was challenged that I had spent little time creating the linkage between Lean Marketing or the Value Steam Marketing concepts and the classic 4 P’s. The reason why is that I believe marketing has changed from the 4 P’s to a demand driven or pull type of marketing that is fundamentally based Read More …
When I watch this video, I can only think how many times that I have done this! When you think of managing your queue, what causes a story, task or even a customer to get shuffled like this? The frustration occurs of course because there is little if any management of the queue. In a Read More …
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than Read More …
Received an excellent response on my post yesterday (Measuring The Customer Experience) on Twitter from a @pricingright that said; “With all due respect, it is far too simplistic to use customer advocacy as a measure of customer experience & it is wrong to draw causations. Correlations they speak about are from cross-sectional studies. Interesting but Read More …