Key Marketing Concepts from Korean War

From Wikpedia: Boyd’s key concept was that of the decision cycle or OODA Loop, the process by which an entity (either an individual or an organization) reacts to an event. According to this idea, the key to victory is to be able to create situations wherein one can make appropriate decisions more quickly than one’s Read More …

Sales & Marketing Work Together?

Many organizations would say not at all. Others believe they do, but really don’t know. A few will say very well, but I would believe these really, really don’t know. Why since they are so intertwined do they not work well? A few reasons: Marketers are typically introverts and Sales are extroverts. Marketers deal with Read More …

Kanban Scheduling for Marketing?

Kanban scheduling can be simply stated as demand scheduling. In Kanban, the products are produced based on actual usage rather than a forecasted usage. Therefore, a Kanban scheduling process to be considered a true Kanban the production process it controls must: Only produce product to replace the product consumed by its customer Only produce product Read More …

The Lean Edge and Zen – 2 great topics discovered

This is a nifty project management tool based on Kanban principles that Jim Benson of Personal Kanban told me about during the recording of our podcast. . What is Zen? Zen is a simple and flexible application that draws on ideas from lean manufacturing to provide a new way of thinking about project management. Rather Read More …

Work in Process is Wasteful even in Sales and Marketing

One of the tenants I am convinced of is that Work in Process is wasteful and unproductive. If you look at this from a Sales and Marketing Process it basically says that the more people you have in your sales and marketing funnel the more unproductive you are. A blog recently by Jim Benson of Read More …

Use Stories to explain Marketing Efforts

`In Scrum, work is expressed in the backlog as user stories. A team may write its user stories in a number of ways as long as they are written from the perspective of the end user. Put another way, team members are encouraged to think of their work from the perspective of who will use Read More …