Managing Customer Value
I answered these questions a while back for José Miguel Vives Martínez on for his blog, ALTACUNCTA. I thought I would share the English version. Where did you learn about Lean for the first time? I have always been an avid reader and on a journey of personal continuous improvement. I learned about Lean during Read More …
This discussion with Jack Vinson was previously cut from the original podcast. You can find the Related Podcast and Transcription at the Knowledge Game. Our discussion at the end of the podcast: Joe Dager: I think people struggle with that concept of Knowledge Management. I just really, that’s why I was trying to find people Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Connect with Me on LinkedIn and Mention the Date of the Blog Post I will send you a Free PDF of The Lean Marketing House A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the Read More …
The last few weeks I have been writing a post a week on how my marketing has transformed over the past several years. I started with, 7 Simple Steps to Improve Your Marketing and followed up with Revisiting the 7 Steps to Improve Your Marketing. Today, I will visit what I might call my current Read More …
Last week I wrote a blog post, 7 Simple Steps to Improve Your Marketing and promised to update this past thinking into a more updated version. However, I fell short of my promise, Wednesday already and I am not ready to jump all the way to current state. This blog post forced me to reflect Read More …