Managing Customer Value
Sprinkled throughout my website you will find these Infographics on Lean Sales and Marketing. However, I have never shared them as a set and thought they would make a nice collection. Lean Marketing Bundle of InfoGraphics from Business901 Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House
The challenge many organizations have is separating or differentiating themselves from the competition. We have discussions about our unique value proposition or unique selling point but with many organizations once they get down to explaining it, it all sounds the same to the customer. It seems that everyone can be anyone with “good marketing”. Looking Read More …
This is a presentation based on a full day workshop on developing a Lean Sales and Marketing Engagement. I view sales and marketing from a standpoint that it can no longer operate in a vacuum. It has become as much as an input as an output and intertwines across many of the departments within the Read More …
Many organizations procrastinate on their marketing efforts. They already have another job or working on a sufficient number of bids. When they finally reach out for marketing assistance, what they are looking for is sales. They often seek a social media strategist because it seems free and with something “clever” an army of followers will Read More …
Last Day of this Special Offer Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each Read More …
@markusandrezak. is my guest next week on the Business901 podcast. Markus Andrezak is speaking at the upcoming Lean Kanban Central Europe Conference (It is Hamburg, Germany, Nov 4-5, 2013) about Boundaries of Kanban – Disruptive Innovation. An overview of Markus’s talk sums up our conversation in the podcast quite well. Lean Kanban Central Europe Conference: Read More …