Managing Customer Value
Disruptive Innovations: Greatest Pain + Easiest to Measure Yesterday’s podcast excerpt with Tim Sanders, ended this way, Joe, doesn’t that sound like sales? I mean, we have to solve a bunch of our little prospecting presentation closing problems just to get the right to solve the customer’s problem, and quality works exactly the same way. Read More …
In most of my sales and marketing work, I try to use only three different measurements to guide it. I have found that though we can create more these pieces to the measurement puzzle can cover a lot of ground without complicating things. The three different pieces are performance measures, impact measures and outcome measures. Read More …
In a past Business901 podcast, Software Quality Assurance Podcast with Murali Chemuturi, we discussed Software Quality Assurance and what Murali considers best practice. I found his position quite different from the Agile and Kanban Software people I typically interview. Recently, I came across another subject, Measuring Customer Satisfaction, that Murali takes an unique position. This Read More …
Identifying, gathering and leveraging the right mix of metrics adds value to a project. Metrics provide a more factual and quantitative basis for describing how you are doing and what you can do better. Without at least some basic metric information, all discussions on performance and improvement are based on subjective evidence, perceptions and guesses. Read More …
Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value Read More …
In my previous post on Lean Six Sigma marketing , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Lead Conversion Read More …