Jobs to Be Done Mindmap

I have a section in my office that I call the dirty book shelf. It is where books reside that have been marked up, highlighted, dog-eared and pretty much defaced. Most of them by now have a mind map that I have created. It was not till several months ago that I actually finally created Read More …

Mindmap on Writing Well

Not all the time do I get the opportunity to create a Mindmap on an audio book but there have been a few special ones that I have. It usually occurs on the 2nd listen since I typically am listening to them while I am driving or walking the dog.  Well this one has been Read More …

Obvious Adams – Mindmap

I am listening to Jack Trout’s new book “In Search of the Obvious” and he starts the book out with describing one of my all time favorites, Obvious Adams. What is so special about it? Take a look at this Mindmap that I created many years ago. What better marketing advice can you get than Read More …