Managing Customer Value
Robin Lawton book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. In a past podcast, I asked Robin about discussing outcomes versus features and benefits. Related Podcast and Transcription: How Do You Listen to Your Customer? An excerpt from the podcast: Rob Read More …
Is Outcome-Based Planning being passed by Design Thinking, Lean Startup(TM), and the other Innovation chatter that we see? This focus is certainly deserving and a necessary component in today’s marketplace. Where the strength of an Outcome approach takes place is in understanding your customers, markets and most of all the people that you influence. Outcome-Based Read More …
Are you plugged into your customer? When we look at continuous improvement efforts, we determine what we need to change to create a better process. We emphasize the change needed. Certainly there is a degree of “Check” in our hypothesis and experiments but seldom is that the emphasis of our work. Often, we concentrate on Read More …
Change initiatives often promote customer success as a priority but put all the attention on improving process. That’s fine, but it only improves performance on 1 of the 8 Dimensions. Like tuning up one of the eight cylinders on your engine. Learn about how to integrate the other 7 and get stunning, sustainable results. This Read More …