Managing Customer Value
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
The Lean Software and Systems Consortium (www.LeanSSC.org) is proud to present Lean Software & Systems Conference 2011 (LSSC11) is featuring an outstanding lineup of speakers, open space sessions, networking and social events, May 3-6, 2011 at the Hyatt Regency Long Beach, CA. Keynote speakers Chet Richards Author of Certain to Win: The Strategy of John Read More …
This video series will explain the process I use in building a Lean Marketing house. This particular segment is a quick overview of the Lean Marketing House. It discusses the 4 disciplines that are used Duct Tape Marketing, Lean, Six Sigma and Theory of Constraints. The entire series will be posted during this week. Related Read More …
I was asked for an overview of the Marketing your Black Belt Webinar and the easiest way to distribute it is through my blog. Several items to note are that it is a bi-monthly webinar(2x per month), and that it is designed for both the Lean Six Sigma Consultant and Consulting Organizations that use these Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
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