thru Adaptive Marketing Practices
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
I found this older video on how Toyota applies Lean Techniques to Sales and Marketing. I was actually pleased to see that it follows closely my own line of thought. Lean Techniques are not thought of in the traditional sense of production but more so in the sense of how they can achieve better transparency Read More …
In my younger days I used to sell process equipment. It involved a fairly technical process that included combustion, material handling, air movement, computers, etc. My engineering background proved quite valuable and it was quite a strength as I made sales calls. Most of the time, sales went through manufacturer reps and dealers. I was Read More …
Pascal Pinck appeared on the Business901 podcast, A Strategic Collaborator’s use of Personal Kanban and he thought this image of his Personal Kanban board might add to the conversation. Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context About: Personal Kanban is neither Read More …
When most organizations think about their value proposition, they think about the tangible benefits that the organization offers or how much better they are in a certain area versus the competition. It might even include their history, technical expertise, latest technology, commitment to customers, etc. In the book, Strategy from the Outside In: Profiting from Read More …
I started practicing and finding Personal Kanban an answer to many years of frustration in looking for a time management system that allowed me to manage it rather it managing me. How I started with Kanban: Each year, I take one subject matter that I am going to concentrate on. I started doing it many Read More …