thru Adaptive Marketing Practices
The Sales and Marketing Funnel is a theory that needs to be laid to rest. A linear approach to predict, plan, and proceed is a precarious way to advance. This approach prematurely foresees a solution for the customer without ever understanding their problem. And if you consider addressing the application of social media, it does Read More …
Steve Denning has written an excellent book portraying Lean and Agile techniques to the practice of management. Many of his thoughts parallel mine though I am only viewing these techniques from a sales and marketing perspective. His seven principles depicted below is the essence of the thoughts in the book. The book is well written, Read More …
I took a little different twist this week on the Business901 podcast and interviewed Murali Chemuturi, an information technology and software development subject matter expert, hands-on programmer, author, consultant and trainer. This podcast centered on Software Quality Assurance and what Murali considers best practice. I found his position quite different than the Agile and Kanban Read More …
When everyone thinks of Lean they think of Muda or the waste. I am a firm believer that you never directly attack Muda in sales and marketing simply because most people do not know what works and what doesn’t. Lean is not all about Muda. James Womack himself suggested that Lean practioners should think about Read More …
Jason Kilgore is much more than just your typical Lean Six Sigma consultant. I ran across Jason on the web answering a LinkedIn question about internal and external consultants. He spoke highly of each, gave practical common sense answers on when to use them and sold nothing! He caught my attention and I went surfing. Read More …
Tom MacKay of MacKay NLP Solutions believes we can and that’s what we discussed during this Business901 podcast. Neuro Linguistic Programming (usually called NLP) helps you improve your business, relationships, sporting or artistic performance by teaching you proven strategies that work. People waste a lot of time doing things that don’t get them the results Read More …