Managing Customer Value
In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as my CRM, though I have Read More …
My blog and podcast for next few months will focus on Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of This is Service Design Thinking. This is a transcription of Read More …
I have been impressed by Xerox’s adaption of Lean Six Sigma both internally and externally. Maybe more so by their use of the Lean Six Sigma methodology in the marketplace to create, differentiate and widen their value proposition. An example of this is the Xerox initiative of Swarming. Xerox leveraged the Agile Scrum process – Read More …