In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as my CRM, though I have tried. Enjoy the video.
Related Post: Relationship Mapping; New Critical Path
YouTube: https://www.youtube.com/embed/S3SXum_BARk