Managing Customer Value
Do you use a structured Problem-Solving approach in your Sales and Marketing? Are you using the Lean Tool of A3? Below is a short video on the subject and why you may want to consider using A3s in sales and marketing. Review on the new A3 App: Yesterday, I blogged about the new A3 Creator Read More …
Next week the Business901 Podcast guest is Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality. This is an area that is often under-utilized as a marketing weapon. Marketing though largely responsibly often chooses to concentrate on Innovation and Branding. Utilizing Contextual Pricing will open Read More …
The Hitchhiker’s Guide to Lean: Lessons from the Road – Amazon Link I recently was introduced through Mark Graban @leanblog to Jamie @flinchbaugh author of “The Hitchhiker’s Guide to Lean” and co-founder of the Lean Learning Center . I ended up doing a podcast with both of them, Mark’s will be posted July 29th and Read More …
A review by Ivana Taylor on the new Marketing Plan Pro. A good PR piece for Duct tape Marketing. Remember the definition of PR: A positive mention of your product or firm by a 3rd party. Best Points Practical and easy to use — This is not your corporate marketing plan. It is intuitive and Read More …