Managing Customer Value
A Lean Approach to Marketing Lean processes have changed the way we think about manufacturing. It has become one of the most embedded practices of manufacturing and is based on these five core concepts: Specify value from the standpoint of the end customer by product family. Identify all the steps in the value stream for Read More …
Lean Marketing may be a fuzzy concept to some, can you explain your approach and how it applies to the typical organization? In my thinking, Lean Marketing still has it’s genesis in the 5 basic principles of Lean. However, I take a slightly more outside in approach in explaining it. More what I would call Read More …
The Gemba Academy offers lean consulting, lean and six sigma training, and executive level lean transformation experience. As they say, “We’re lean and six sigma experts first, who then learned how to create great training videos.” I can attest as that they do a great job as I have experienced first-hand their training and for Read More …
A short outline on how I think and practice Lean. I view Lean from the lens of PDCA sandwiched in between SDCA and EDCA. SDCA and PDCA prepare you to maximize EDCA or Design. I like to use the term EDCA learned from Graham Hill to designate the Explore aspect of Lean. I view it as Read More …
In a recent podcast I asked author, Billee Howard, “What sort of skills do I need to develop as a company or an entrepreneur to participate. Is there a set of skills I need?” Related Podcast and Transcription: Introduction to We-Commerce Billee: Well, I think that it really goes back to understanding the environment that we’re Read More …
Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Read More …