Managing Customer Value
Marketing and sales are two critical components of any successful business. While marketing creates awareness and generates interest in a product or service, sales ultimately drive revenue and contribute to the bottom line. As such, it is essential for organizations to continuously refine their marketing and sales strategies to stay ahead in a highly competitive Read More …
Emerging markets can give a competitive edge to your business. However, with so many potential markets worldwide, it can be daunting to determine which is the best fit for your services. Research market trends and demands: To effectively determine your service’s best-emerging market, thoroughly researching market trends and demands is crucial. This involves analyzing consumer behavior, Read More …
Brands must understand their potential growth avenues. It’s about more than retaining existing customers; it is about tapping into a wealth of existing opportunities with non-customers. Here, we look at the importance of targeting non-customers and the statistical evidence underscoring their brand growth potential. Article Sources: Oxford University Publications How Brands Grow: What Marketers Don’t Read More …
It is essential for manufacturers to continually evaluate and evolve their marketing strategies to stay ahead of the curve. As we look towards the upcoming year of 2024, it becomes increasingly important for brands to enhance their visibility and drive sales like never before. Industry experts agree that mastering the art of manufacturer marketing is Read More …
Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revolution. This article explores three exciting scenarios illustrating how businesses can embrace emerging technologies and harness their transformative power. Industry 10.0 represents the next generation of manufacturing Read More …
Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the success of a product. However, many manufacturing companies need more in-house marketing expertise to promote their products effectively. This is where a fractional marketing officer can step in. A Read More …