Managing Customer Value
Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Thinking intertwined. This Read More …
Many Lean Consultants or internal Lean Champions deal with the supply side of the equation. Sales and Marketing work on the demand side. So, you have to find common ground to introduce Lean. I think the first step is developing a consensus on Standard Work. It will meet resistance, but it is the one thing Read More …
Lean has an infatuation with time, just look: Lead Time, Takt Time, Cycle Time, Machine Time, Process Time, Value Add Time, etc. With all this time-based thinking what it the first thing we try to do when applying Lean to Sales and Marketing? The first step involves mapping our sales cycle looking for waste and Read More …
The Lean Marketing Lab opened several months ago. It is an online community created to further the cause of bringing continuous improvement to sales and marketing. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Recently, I have moved the Marketing with Lean Series of Read More …
I am an advocate of Standard Work. My approach is that it encompasses so much of our time that we should become proficient at it just to ensure we make other things possible. The amount of Standard Work that you have differs from organization to organization and from person to person but we all have Read More …
I had the pleasure of interviewing one of the noted experts in the Lean Community, Dan Jones. This is a transcription of our podcast, The Future of Lean with Dan Jones. We spent a fair amount of time discussing Lean outside the four walls of the enterprise and how Lean interacts with the customer. Daniel Read More …