Managing Customer Value
One of the main reasons that I have attached marketing to the Lean methodology is the simple approach that is used and termed “Learn by Doing.” The Toyota Production System is known for Kaizen/PDCA that is explicitly built upon learning-by-doing effects. Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. Read More …
Following The Lean Startup Principles of Build, Measure, Learn, I am introducing a MVP version of the Lean Marketing Board Game which surprisingly is not based on the Lean Startup but instead my book the Lean Marketing House. I really don’t teach Build, Measure, Lean and the Pivot, I just stick to the old PDCA Read More …
I struggle with Lean when thought of as waste reduction tool versus a Knowledge Creating Methodology. Many people and organizations want to jump into the mode of waste reduction when working with a sales and marketing cycle. It is one of the reasons I created the SALES PDCA cycle. The SALES PDCA cycle creates two Read More …
Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how. Related Information: 7 Principles of Universal Design & Beyond The Common Thread of Design Thinking, Read More …
I was in a recent LinkedIn discussion that referred to Sales and Marketing customer as being the internal organization and their role was to optimize the throughput of the observation. The sales and marketing role was further explained in the terms of takt time based on optimal production of the organization. The goal of sales Read More …
There seems to be an element of distaste from Lean Supply Chain people about MRP. Not being a Supply Chain expert it is really not for me to comment. But I did ask Carol Ptak and Chad Smith to address a few of those issues in the Business901 podcast, and in the podcast, Is Orlicky’s Read More …