Managing Customer Value
Using The Systematic Process of The Different Levels of Perspective in Sales Engagements All five levels are even important to address in most selling situations. Of course, sales live in an event—orientated world, and most of our efforts will be directed in that area. The highest leverage action we can take is determined by the Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
A special collection of Business901 podcasts on the subject of Service Design. The collection totals over four hours and the guests are listed in the order of appearance. Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. A leading proponent thru the years of Service Design, Marc co-authored Read More …
John Latham of the Organization Design Studio discussed his thoughts about the importance of systems thinking and I added an excerpt from a recent podcast with another guest. John Latham: I have not added anything to the periodic table of organization thought. All these pieces are somewhere else? What I’ve done is organized them, talked about Read More …
Admiral McRaven’s speech from the 2014 University of Texas commencement is literally mind-blowing. I encourage you to watch if you have not seen it yet and even if you have it is worth watching again. [arve url=”https://www.youtube.com/embed/pxBQLFLei70″/]
In the System Thinking world, and I will primarily be leaning on the work of Pete Senge and Daniel Kim, there is this systemic process of five distinct levels of perspective: Vision (Generative) Mental Models (Reflective) Systemic Structure (Creative) Patterns (Adaptive) Events (Reactive) Book Reference: Organizing for Learning: Strategies for Knowledge Creation and Enduring Change Read More …