thru Adaptive Marketing Practices
Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance to create new, innovative ideas. Ed uses an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. In the video are some great tips on Read More …
Ed Muzio, president and CEO of Group Harmonics was my guest on the Business901 Podcast. We had a great discussion on his new book, Make Work Great: Super Charge Your Team, Reinvent the Culture, and Gain Influence One Person at a Time. He is a leader in the application of analytical models to group effectiveness Read More …
Customer Value seems old hat and so un-marketing like in this day of Social Media, Analytics, Inbound-Outbound, Trending and Buzz. However, the successful companies are not necessarily writing about marketing they are doing it and relying on a simple term, Customer Value. As Christine says, These are not flash-in-the-pan companies. They are the likes of Read More …
This can serve as an introduction to tomorrow’s Business901 podcast with Christine Moorman. Christine is the co-author of the book (Amazon Link) Strategy from the Outside In: Profiting from Customer Value. As you know from browsing my site, I have a strong belief that Customer Value is not old hat. I think it is a Read More …
The guest on the Business901 podcast was Adam Zak (@leanthinker), founder and chief executive officer (CEO) of Adam Zak Executive Search and an accomplished senior executive with more than 25 years of experience spanning the areas of management consulting; financial and operations management; and talent acquisition. During the podcast I was able to ask questions Read More …
Do you remember the movie What Women Want? After Mel Gibson slipped and cracked his head it led him to be able to hear the inner thoughts of women. It gave him some additional power but how he took that to his advantage well that’s the story. So what does a Customer want? It could Read More …