Managing Customer Value
Are you waiting for your next performance review? Most salespeople get one every quarter and sometimes every week in the form of a commission check. However, do you spend time self-evaluating yourself? Do you have a structured method to take an objective look at yourself? Here is a short list of questions derived from a Read More …
In next weeks Business901 podcast, I asked Carolina Rogoll, who has been building some of the world’s most beloved brands for over ten years, about how often you should evaluate your brand image. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets Read More …
As I was browsing a book today, Mastering Turbulence by McCann and Selsky, they were discussing when learning fails as a result of our normal methods being overwhelmed by constant change. They offered a replacement model based on five awareness processes: Scanning: Searching the environment for information to detect stage and saliency of ideas, events, Read More …
I wrote this several years ago and ran across it last night. It was a request from someone that wanted me to create a marketing plan for them. My response is below. I did attach a PDF of the Business Model Canvas with it. Dear Entrepreneur, Thank you for the interest. You have a fantastic Read More …
Related Podcast and Transcription: Applying Lean to UX Joe: You talk about Design Thinking as complimenting Lean UX? Can you expand on that? Jeff: I think there’s a misunderstanding of Design Thinking than perhaps — but Design Thinking, it’s not a methodology for making things pretty. In fact, what it is is a way to Read More …
Dr. Eric Reidenbach: No, I think you’re accurate. I think that there is a ton of data, and that’s why you need some overriding metric, if you will, or overriding paradigm such as a value paradigm which governs and directs you as to how you convert data into information. The big breakthrough that Gale has Read More …