thru Adaptive Marketing Practices
This outline is not an in-depth user analysis by any stretch of the imagination. It is more for the product-orientated company that needs a simple wake-up call about defining their customer base. I still struggle with narrowing the focus of customers when face with the decision of where to direct their marketing efforts. This outline Read More …
UX Designer and author, Russ Unger is next week’s podcast guest. We focused primarily on his new book, Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter). However, I could not resist discussing a favorite book of mine that he wrote several years ago and a 2nd edition was recently published, A Project Guide Read More …
Michael Dobson (@sidewisethinker), author of Project: Impossible – How the Great Leaders of History Identified, Solved and Accomplished the Seemingly Impossible – and How You Can Too! was my guest last week in the podcast, How do you Handle an Impossible Project? This is a transcription of the podcast. Download or view the PDF: Handling Impossible Projects Read More …
From my blog post, Do you only Listen through your Ears?: Empathy is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Lean Product Development, and Lean Design (the list goes on), seldom when you search Read More …
Steve Portigal. author of Interviewing Users: How to Uncover Compelling Insights, is the founder of Portigal Consulting. He has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine Read More …
Steve Portigal (@steveportigal) author of Interviewing Users: How to Uncover Compelling Insights is next weeks podcast guest. Steve is fascinated by the stuff of a culture – its products, companies, consumers, media, and advertising. As he says, all these artifacts and the relationships between them are the rules that define a culture — the stuff Read More …