thru Adaptive Marketing Practices
This is an excerpt from a webinar, that I presented on Lean Service Design. This particular section is on Service Dominant Logic or SD-Logic which was introduced by Robert Lusch and Stephen Vargo in the book, The Service-Dominant Logic of Marketing. Lean viewed through the lens of PDCA as a knowledge creation platform can serve Read More …
I hope everyone has a Merry Christmas and a Fantastic New Year!
The Customer Experience will mimic the Employee Experience! Infographic: Watch A Company’s Management Team Mutate Over 4 Years: Unless you’re self-employed, we’re all cogs in a larger machine. The problem can be, how do you track that machine’s anatomy? How do you know what a “restructuring” really looks like, beyond that your middle manager has Read More …
“In 6,000 years of storytelling, people have gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls.” (Joe Sabia) iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from Read More …
If a factory never puts out the same thing twice it’s actually really a service, isn’t it? When I say, "Everything’s a service," or when I start talking about Service Dominant Logic. What I mean is starting about 1940 the percentage of the economy that’s based on services as opposed to manufacturing has increased to Read More …
In a recent Business901 podcast, Use the Lean 3P Process to drive Effective Change, I discussed with co-author of the book, Dan McDonnell, how to use Lean 3P within the organization not only for Lean Product Development but also for any type of change program. About the book, Unleashing the Power of 3P: The Key Read More …