thru Adaptive Marketing Practices
In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts. We build sales and marketing funnels to accomplish this. In Design, we create customer journey maps and service blueprints to improve the customer experience. Both types of efforts though well intended, Read More …
The next crucial level of organizational effectiveness: Lean Service Design. I have the pleasure of introducing Sara Coene (@saracoene) through this guest blog post. Sara is a Lean Service and Process Consultant and co-founder of Storites. She helps companies develop creative ideas and concepts to adapt their processes, business models and services to the desires Read More …
Are Quality Function Deployment, Voice of Customer and Kano Models still relevant? In an upcoming podcast with Robin Lawton I asked the question: “You talk about two failures in QFD, which is Quality Function Deployment. They’re determining who the customer is and how to define and separate customer desired outcomes from product functions and features. Read More …
In the research paper, Relations between Lean Management and Organizational Structures, the authors came to this conclusion: Lean management can be a very effective management method, but, as the practice shows, it must be treated as a holistic approach directed to changing the whole company. Having the knowledge about the principles of the method, there Read More …
When I first started working years ago there seem to be a fairly prescriptive way of doing things. In sales: We used Rackman’s SPIN Selling techniques and of course, we did this with the decision maker. In Marketing: We looked at three different lead generation techniques – Public Relations, Advertising and Referrals. In operations: We Read More …
Lean is considered by many as a product dominant thinking methodology. Lean was based primarily on the Toyota Production Process, which was an avid follower of Dr. Deming. Lean became more problem/solution orientated and another outgrowth of Dr. Deming, Systems Thinking, moved more to the Peter Senge approach illustrated in The Fifth Discipline. A crude Read More …