thru Adaptive Marketing Practices
“Until these guys actually did it hands-on, it just didn’t register with them.” – Scott Sedam Scott Sedam is President of TrueNorth Development and Todd Hallett, AIA, President of TK Design & Associates, Inc. are my guest this week on the Business901 podcast. These guys are at the forefront of Lean in the Homebuilding sector. Read More …
Do you need a customizable comic strip that lets you create your own comics using magnetic characters? It’s a great start for a service design project and creating a customer experience. It’s part of a Kickstarter project by Erik Heumiller. There are loads of options on the website from $1 to $300. The Magnet Comic Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of! Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …
Larry Rubrich of WCM Associates LLC has over 35 years of experience in engineering and manufacturing in the automotive, industrial, and consumer product areas. He has held the positions of product engineering, chief product engineer, product manager, customer service manager, area manufacturing manager, continuous improvement manager, and plant manager with fortune 100 corporations. Larry spent Read More …
Joe Pine, lead author of Infinite Possibility: Creating Customer Value on the Digital Frontier, shares his point of view on the convergence of the digital and real worlds and what businesses can do to leverage opportunities found in the Multiverse. Joe Pine had 2 new books out last summer, Infinite Possibility and The Experience Economy, Read More …