thru Adaptive Marketing Practices
At Work•Play•Experience Adam St. John (aka Adam Lawrence) turns good services into memorable service experiences that start people talking. Adam says, “Your customers will feel better served, will appreciate the value of your work, and will be more loyal to your company. And they will have great service stories to share with the world.” In Read More …
A surprising outcome when monkeys are given the same choices as humans. Find out how risk adverse you are… About: Dr. Laurie Santos, who has been called “the Monkey Whisperer,” studies the roots of human irrationality by watching the way our primate relatives make decisions. She’ll discuss her recent work on “monkey economics” and will Read More …
Next weeks podcast guest, Adam St. John (aka Adam Lawrence) of Work-Play-Experience discusses the theatrical aspect of service design and how theater can play a vital role in developing your customer experience. Adam is a professional comedian, business consultant and writer with a background in psychology and the automotive industry. For years he has been Read More …
In the Business901 podcast, The Aroma of a Good Vision Ari Weinzweig, CEO and co-founding partner of Zingerman’s in Ann Arbor, MI shared the “secrets” that have helped take Zingerman’s from a 25-seat, 4-person start up to a nationally known, $40,000,000-organization employing over 500 people. this is a transcription of the podcast. In the book Read More …
Best in Market has really become a myth in today’s world. These companies that believe this are typically product focused and determine their position by the amount of features and benefits that they have over the competition. Many times market share is not a consideration. It is also believed that continuous improvement on processes, people Read More …
In Lean Marketing, Service Design and Design Thinking, we typically use the Customer Journey Map to describe the journey of a user through a series of touchpoints. Mapping this in detail and defining the resources, people, budget and marketing collateral to match each of these steps is imperative. After an organization does this and is Read More …