thru Adaptive Marketing Practices
Outstanding presentation from Amy Jo Kim, an adjunct professor of Game Design at USC’s Digital Media school, recently named top US-based game design school. She’s also the author of Community Building on the Web (2000), a design handbook for digital communities that’s used worldwide at game studios & universities.[Email Amy]. This presentation was delivered at Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Only the customer can determine value. Your product or service has zero value in it. You cannot build value or even create it through clever marketing. Value is only created when a customer puts it into use. This is Service Dominant Logic Thinking (Vargo and Lusch (2006). If you take this approach and view your Read More …
The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book Read More …
This is part 5 of a 5 part afternoon series depicting the mind maps that I have created on the books of Patrick Lencioni. His website and company, The Table Group offers additional information on these subjects. This mind map was constructed during the listening of the book, Getting Naked: A Business Fable About Shedding Read More …
What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation. Some great thoughts on application and a nice “How to” video on Read More …