What is the Sharing Economy?

In her forthcoming December 1 release We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, author and CEO Billee Howard lays out her plan for a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Read More …

Is the Future of Business sharing?

At TED@MotorCity, Lisa Gansky, author of The Mesh talks about a future of business that’s about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries — from music to cars — show how close we are to this meshy future. Great Line: “We are more connected Read More …

Marketing by Sharing Concept Explained

Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than Read More …