Managing Customer Value
If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from initial contact Read More …
I have been intrigued by the Xerox Design for Lean Six Sigma methodology. In my search for more information about the subject, I ran across this book that I would like to share with you, Lessons Learned from an Unconventional Design for Lean Six Sigma Deployment. It is an easy read without out laboring in Read More …
Lean Six Sigma is a major Xerox initiative for driving new levels of business performance, product offerings, and results based on the customer-centered, industry-recognized methodologies. Jeffrey M. Koff, the Director of Lean Six Sigma Learning and Corporate Lean Six Sigma Operations for Xerox Corporation was a guest on the Business901 podcast. Our podcast centered on Read More …
I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established Read More …
Aqua Porter was a guest on my podcast and this e-book is a transcription. Aqua is a Vice President of Corporate Lean Six Sigma Strategy at Xerox Corporation. She is an advocate for Lean Six Sigma at Xerox and has led many Black Belt projects including the nomination of Black Belt candidates and the growth Read More …
Understanding Variation: The Key to Managing Chaos is a book I recently re-read. I had remembered it and thought it had some good points. Not for the depth of analysis, most Black Belts will not find it too challenging, but for the examples and flavor of the writing. This book was originally published in 1993. Read More …