Managing Customer Value
I encourage you to read the entire post. This is just an excerpt and a must read if you are thinking of attacking social media. "Logic+Emotion" "A combination of good strategy and poor execution is like a Ferrari with flat tires" ~Marty Neumeier, The Brand Gap I’ve been thinking about the one prediction I Read More …
Just when you think you have heard enough there is more. I don’t think this is going to end and I even feel this may overtake TV as the most popular media source. Anyway, who is better to talk about Social Media than John Jantsch. At least that is what Microsoft thinks. Download this free Read More …
Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s Read More …
Mitch Joel of TwistImage did not ask the question but said: You are expected to have a Social Media Presence! He backed it up with these statistics: "93% of online Americans say companies should have a social media presence and 85% believe these companies also should be interacting with consumers through social media. And more.. Read More …
I just listened to John Jantsch’s podcast with Mari Smith and recommend you listening to it. Mari Smith is a Facebook consultant, what a target market that is since it is has 1 million members, but she does give out some good advice. She talks about how you should have a strategy, build slowly and Read More …
David Meerman Scott had a good post today…But my question to you is if you are reading this, you are participating in social media, find out why! Have you noticed there are a bunch of polls and research reports that ask people questions such as “Do you read blogs?” or “Do you use social media?” Read More …