Managing Customer Value
Tom MacKay of MacKay NLP Solutions believes we can and that’s what we discussed during this Business901 podcast. Neuro Linguistic Programming (usually called NLP) helps you improve your business, relationships, sporting or artistic performance by teaching you proven strategies that work. People waste a lot of time doing things that don’t get them the results Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Makeby Tim Kelly. In the book, he discusses 12 Read More …
Due to the tight job market many career seekers are deciding for the first time to become self-employed. Three area entrepreneurs have gathered to create a free public seminar on discussing the joys and perils you may encounter on this journey and outline a map that others have used for success. If you are interested Read More …
Most savings/expense is created in the design of the product/process. How many times have you told an engineer we are not designing a space shuttle? How many times do you come under budget? Anyone can do anything if he has all the money in the world. Do you wonder why our government is in the Read More …
Does anyone ever go over the initial steps in developing an outsourcing strategy? I know books are filled with vendor rating and quality programs but what I am talking about is just a simple method to make sure you cover the basics. Take a look at this mindmap for a reference. If you like it, Read More …