Managing Customer Value
A Storytelling special collection of Business901 podcasts. The topics range from Transmedia Storytelling to How to structure and tell business stories. The collection totals just over three hours and the guests are listed in the order of appearance. The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best Read More …
What does it take to nail a sales pitch? Well, it’s not easy. In fact, only 20% of all salespeople make 80% of their sales; and I just broke the cardinal rule: most customers forget pitches that involve statistics. According to advertising guru Ted Frank, the secret to sales is in the story—and he’s developed a foolproof formula for getting the Read More …
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Read More …
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Read More …
Marie Perruchet is a former BBC news correspondent, the author of One Perfect Pitch, and the Business901 Podcast guest next week. Joe: We should practice these stories. We should practice them within the organization. Should we have a storytelling hour? Marie Perruchet: Yes, you should. I know it’s hard to organize because there are a lot Read More …
Danny Dover in an episode of Storytelling School examines one of the world’s greatest storytellers, Walt Disney. For more information on this episode, check out http://www.lifelisted.com/blog/walt-d… In the video, Danny discusses Walt Disney use of two transformative storytelling techniques. Harnessing deep and fundamental human desire Suspending Reality I think you find it a unique way Read More …