Managing Customer Value
I asked Andrea Phillips an award-winning Transmedia writer, game designer and author, Marketing has moved from being a medium to get the message out, more as a medium of engagement. Storytelling may be the only way to engage people totally. Related Podcast and Transcription: A Primer on Transmedia Storytelling Andrea Phillips: Absolutely, 100 percent. I’ve been Read More …
Everyone is told to tell stories. In sales and marketing area, we are told that to have people listen to us and remember what we say, frame it in a story. But it doesn’t seem that a lot of people ever get any training in stories or how to construct good stories. I asked next Read More …
I am a big fan of Laurence Gonzales book Everyday Survival: Why Smart People Do Stupid Things, who was introduced to me by Bill Dettmer of Theory of Constraints fame and past podcast participant, Systematizing your approach to management, Podcast with Bill Dettmer. I have also created several blog post from Laurence’s book, If Nothing Read More …
Sarah Kay, Founder of Project V.O.I.C.E performs and discusses living through storytelling and learning how to stop rushing. So much wisdom in this message. Do you find other’s stories this interesting?
“In 6,000 years of storytelling, people have gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls.” (Joe Sabia) iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from Read More …
In the podcast Storytelling with New Media – Are you ready?, author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling. This is a transcription of the podcast. Read More …