thru Adaptive Marketing Practices
Without saying the words, Jeanne Liedtka, Professor of Business Administration, Darden School of Business, University of Virginia and Co-Author, Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) discusses the Job to Be Done metaphor. Listen to this short talk she gave at Rotman School of Design. Her co-author, Read More …
A tinkerer and inventor since age 7, Javier is a rising senior in high school. In 2008, Javier founded the non-profit organization Inventors without Borders to encourage and enable teens to use their talents to solve real-world problems. In 2009, Javier won the first place award in the Ashoka-Lemelson "Invent Your World" competition with his Read More …
John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC), has published scores of articles including “Using Service to Grow the Top Line” in the AMA Journal, 8 articles in Quality Progress as well as BrandWeek, the American Banker and Marketing News. Business Week credits John’s research for creation of the GE Answer Center, Read More …
Next week’s podcast is the 2nd part of Where Strategy and Customer Service Meet, Part 1 of 2 with John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC). If you missed the first part, I encourage to listen it was excellent. The 2nd part of podcast we move on to discuss parts of Read More …
What we find is there are a lot of buzz words Big Data, Net Promoter Score, Chief Customer Officer or Voice of Customer. A lot of those are used as simplistic code words when in fact the entire process is much, much more complicated than that. For instance, in most organizations Voice of Customer is Read More …
Kaiser Fung, author of a new book, Numbersense a previous book, Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do and the popular blog, Junk Charts was my guest on two recent podcast. Kaiser is a professional statistician with over a decade of experience applying statistical methods to marketing Read More …