How well do you interview?

Steve Portigal (@steveportigal) author of Interviewing Users: How to Uncover Compelling Insights is next weeks podcast guest. Steve is fascinated by the stuff of a culture – its products, companies, consumers, media, and advertising. As he says, all these artifacts and the relationships between them are the rules that define a culture — the stuff Read More …

Dan Pink’s version of the World of Selling

I have been a Dan Pink fan for many years. His latest book, To Sell Is Human: The Surprising Truth About Moving Others, did not overwhelm me with new knowledge. I felt that the book was the sales version of his previous book, Drive: The Surprising Truth About What Motivates Us. There is not anything Read More …

Instilling the Culture of Disney

This is a transcription from the podcast,  Are you Plusing your Show?, with Doug Lipp. Doug is a world-renowned speaker and acclaimed expert on customer service, leadership, change management and global competitiveness. Doug recently published a book, Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees. Disney U reveals the Read More …

Community is an Organic Construct

An Organization is an inorganic construct. That is why organizations struggle building community.  It seems the harder we try, the more difficult it is. Listen or watch as Rosetta President Tom Adamski explains how communities and relationships are transforming the way companies do business. Tom drives Rosetta’s fast growing Commerce business and oversees Marketing and Read More …

Competitive Advantage of Simplification

For decades, Irene Etzkorn and Alan Siegel have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results. Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, Read More …

Are you Plusing your Show?

That philosophy is found in the phrase that Walt Disney started and everybody in the Disney Organization knows. It is called “Plusing the Show.” Walt would say: “We have to keep plusing our show, if we ever lose them, meaning the guests, it will take us 10 years to get them back. This is an Read More …