thru Adaptive Marketing Practices
Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result. This is a superb story for marketers and designers. It is not about the things we make, it how we use the things we make. Sounds similar to SD-Logic (The Service-Dominant Read More …
The Supply Chain has matured to the point where many things are understood and acted on very quickly. Few of us are making substantial changes anymore and even fewer can use their existing supply chain as a marketing differentiator or as an instrument for increased revenue (unless you are Amazon). Why won’t Lean commit to Read More …
Start with Why is an excellent book which I have highlighted in my blog post, Does your customer know why you do it? with author’s Simon Sinek Ted appearance. It is a great message and his discussion of the Golden Circle really nails his point. However, it is a little internally focused for me and Read More …
Most large manufacturers last year failed to reach their cost-savings targets, despite significant investments in “lean manufacturing,” “Six Sigma” and other productivity programs as part of their overall retrenchment efforts in this tepid economy. Nearly 70% of manufacturing executives say that their manufacturing-improvement efforts led to a reduction in manufacturing costs of less than 5%, Read More …
Working on supply side economics is not putting people back on the payrolls. Commentator Robert Reich has another idea: Work on increasing demand for goods and services here at home. Listen to this audio: I am not arguing political issues, I am just trying to build supporting evidence for why supply side solutions are not Read More …
A doodle is an unfocused drawing made while a person’s attention is otherwise occupied. Doodles are simple drawings that can have concrete representational meaning or may just be abstract shapes. Stereotypical examples of doodling are found in school notebooks, often in the margins, drawn by students daydreaming or losing interest during class. Other common examples Read More …