thru Adaptive Marketing Practices
The virtual world of the Lean Marketing Lab will open its doors (gateway) on Monday. November 21, 2011. This online community has been created to further the cause of bringing continuous improvement to the sales and marketing community. The foundational work is in Lean but you will find a flavor of Service Design and Design Read More …
Adrian Slywotzky is a consultant and author of several books on economic theory and management. He is best known for his work on profitability and growth, and for pioneering the concept of business design and business model innovation. Slywotzky’s has been a favorite author of mine and his books include Value Migration and The Profit Read More …
This presentation is an overview on how to implement EDCA (Explore – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work, an embedded video that discusses the book, This is Service Design Thinking: Basics – Tools – Cases and reference to another book, , Read More …
In a rare interview, GE’s SVP and Chief Marketing Officer Beth Comstock talks to Behance’s Scott Belsky about what it takes to keep great ideas alive in a big company. Offering essential insights for creative leaders, the conversation touches on the power of passion and storytelling in getting ideas off the ground, why we should Read More …
A few weeks ago I wrote the blog post, The Death of PDCA that stated: “following traditional Lean thinking leads us to focus our efforts of continuous improvement internally versus externally”. Knowing my interest in the Evolution of PDCA, Karen Martin a well-regarded Lean consultant and co-author of The Kaizen Event Planner sent me Evolution Read More …
Value Stream Mapping is a process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation. A Systems2win Excel template is depicted below: In Sales and Marketing you will utilize a Value Stream Mapping process on a project by project basis but Read More …