Interpreting Use of Data in Marketing

In Part 2 of the 2-part Business901 Podcast with Dr. Eric Reidenbach of the Six Sigma Marketing Institute,  we discussed the use of data and analytics. We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools. Read More …

The Nature of Value Podcast w Dr. Reidenbach

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, Read More …

Selling a Fort Wayne Home thru Social Media

Disclaimer: This is about selling my own home and information can be found at http://FortWayneHomeforSalebyOwner.com. I feel somewhat challenged to use predominately Social Media, the web and a 28 day plan in selling our Fort Wayne home. Yes, I do have yard sign. I have always discussed that people who talk the talk should walk Read More …

Video on Lean Startup Principles, Part 2 of 2

Great Video on the Lean startup principles from an interview by Scobleizer, April 01, 2010 (Sponsored by Rackspace, we help entrepreneurs build great Internet businesses): Eric Ries is changing how software companies form companies, build teams, and ship software that rocks customers’ lives. He writes http://www.startuplessonslearned.com/ and has popularized the term "lean startups." Are you Read More …

Video on Lean Startup Principles, Part 1 of 2

Great Video on the Lean startup principles from an interview by Scobleizer, April 01, 2010 (Sponsored by Rackspace, we help entrepreneurs build great Internet businesses): Eric Ries is changing how software companies form companies, build teams, and ship software that rocks customers’ lives. He writes http://www.startuplessonslearned.com/ and has popularized the term "lean startups." Are you Read More …

Case Study using Lean Startup Techniques

The video is far from perfect, some of the questions you will not even be able to hear.  However, when we are talking about new Lean Startup theory with a mix of Product Innovation and Product Launches this is as good of a case study I have found for public viewing. Lean Startup case study Read More …