thru Adaptive Marketing Practices
I have made just about every mistake possible in e-mail marketing and I am still learning. I have a list of 2500 but only get open rates of 20%. But I also have a client that gets open rates of over 50%. That list is only 600. Who has the better list? Without a doubt Read More …
Last week, I gave a short review of this book but before I put it away I wanted to have one more takeaway. In the back of the book they highlight a few case studies which I found interesting but also I have listed a shorten version of their top 10 content marketing lessons: Only Read More …
These guys are talking my language. I believe content marketing is what really works these days and without it it is very hard to differentiate yourself. A quick outline of the book: Defining the organizational goals. Determine the informational needs of the buyer. Determine what you want the customer to do and why this helps Read More …
Palo Alto Software is proud to present an on-going series on getting your business “Back to the Fundamentals”. With all the information out there on what you should be doing, this series is focused on giving you actionable items that get you moving toward success today! Free Webinar – Simple Marketing Tactics presented by John Read More …
Improve your Sales Process Win more of the Right Customers Lower Your Cost, Boost Your Margins This is what Michael Webb , author of Sales and Marketing the Six Sigma Way, promises on the outside cover of the book. Does he deliver? You betcha! This is one of my top reference books that sits either Read More …
Sometimes there is nothing like squawking a little bit to learn something. You just need to know to keep quiet, listen and take your lumps. I have just done that, read my recent post on Constant Contact, Evangelist to Ex-Customer . But the learning is what I wanted to focus on. Jamie e-mailed back from Read More …