Last week, I gave a short review of this book but before I put it away I wanted to have one more takeaway. In the back of the book they highlight a few case studies which I found interesting but also I have listed a shorten version of their top 10 content marketing lessons: 
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Only content that is valuable to your customers will work.
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Need a thorough understanding of what is important to customers.
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May can provide a replacement to traditional advertising.
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Print magazines can still be a powerful weapon.
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Great design adds significant value.
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Creation of a dedicated internal/external team for great content.
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Drink your own Kool-Aid, use your own products or services to prove their worth
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Get your customers to participate actively with content.
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Relevant and valuable content is just the first step.
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Small business can compete, It’s not the money it is the content.
Besides Integrated Marketing, this is one of the buzz words that I feel is important in present day marketing. Take good content and re-purpose it or integrated it through out the marketing arena is what will work today.