Constant Contact, Evangelist to Ex-Customer in 30 seconds

Funny thing, He had to talk to compliance about every other move he made, but to axe a customer, he did that in 30 seconds! Constant Contact has been part of my marketing services since 2/01/2006. I have enjoyed the product and consider it one of best products on the market for ease of use Read More …

Mirror your Customer – Making it your process

The previous 2 steps is very similar to creating a Current State Value Stream, much of what we do in Lean Processes or Lean Marketing. This step. I would relate to creating a Future State Value Stream.  You are now going to start thinking about the marketing materials to use or create for this process. Read More …

Mirror your Customer – Understanding his process

The previous blog on this subject discussed a 10-step decision process for a customer and what may take place. Now, the next requirement from a Lean Marketing perspective or any other perspective for that matter is to understand the meaning and to define it in a useable manner. Listed are just a few of the Read More …

Lead Generation in a recession, where do you start?

I have been thinking about this a lot lately, a lot! Since, I am what I would say wired into the social community I see a lot of information about: We should be ignoring the recession. Build community. Pull marketing versus push. Social media. All of this being the soft side of marketing and selling. Read More …

Lean Marketing: After 5S start with the 7 service values

I created a simple mindmap demonstrating the 7 service values which are: Act extraordinary helpful & friendly by… Provide efficient & prompt service & always keep customers informed by Be responsive to individual customer needs by Behave & act professionally Earn customers trust I will take ownership when I deal with my customer by I Read More …

Invitation to Webinar: How to Get the Most Out of Your Pay Per Click Campaign

I like these guys and their webinars are great!  Invitation to HubSpot Marketing Webinar 12-1PM EST (GMT -5) Register Now With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a Read More …