I have been thinking about this a lot lately, a lot! Since, I am what I would say wired into the social community I see a lot of information about:
- We should be ignoring the recession.
- Build community.
- Pull marketing versus push.
- Social media.
All of this being the soft side of marketing and selling. But we will make it through the recession by doing this? I believe that marketing is changing towards the items mentioned above but I also question can it effectively put food on the table today. I have been pulling out some old notes from years back just to see what was being said and what I was believing in tougher times. I saw a good mindmap of mine on Lead Generation , I just had to share. Look it over and see if it can help you.