thru Adaptive Marketing Practices
USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Read More …
The Cynefin Framework is central to Cognitive Edge methods and tools. It allows executives to see things from new viewpoints, assimilate complex concepts, and address real-world problems and opportunities. Using the Cynefin framework can help executives sense which context they are in so that they can not only make better decisions but also avoid the Read More …
This is a transcription of the Business901 podcast, Developing a winning Culture the Zappos way!. My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and what may be the future. Joseph’s latest book is The Zappos Experience: 5 Principles to Inspire, Engage, and WOW. Open publication – Free publishing Read More …
From a tweet via RT @Ashley_Leach and @Jos_de_Jong, I viewed this Ted Video. Bobby McFerri gets the whole audience to sing together, without talking. In this fun, 3-min performance from the World Science Festival, musician Bobby McFerrin uses the pentatonic scale to reveal one surprising result of the way our brains are wired. Engagement, compelling Read More …
David J. Anderson is credited with the first implementation of a Kanban process for software development, in 2005. David leads a management consulting firm focused on improving performance of technology companies. He has been in software development nearly 30 years and has managed teams on agile software development projects at Sprint, Motorola, Microsoft, and Corbis. Read More …
Alan Shalloway founder and CEO of Net Objectives was the guest for 3 episodes of the Business901 podcast and this is the transcription of the entire series. It turned out being a 41 pages of some of the latest thinking in the Lean, Agile and Kanban communities. Alan is an industry thought leader in Lean, Read More …