thru Adaptive Marketing Practices
All of us want to be customer-centric? Are your products and organization structured to be customer-centric? In the book, Designing Your Organization: Using the STAR Model to Solve 5 Critical Design Challenges, the authors discuss the differences between being product-centric and customer centric. Listen to what co-author Amy Kates says.. Adapted from the book, I Read More …
This is an interview with David Garvin and Amy Edmondson, Professors, Harvard Business School. Learning organizations generate and act on new knowledge. The ability to do this enables companies to stay ahead of change and the competition. This is the the link to the PDF of article that is discussed in the interview, Is Yours Read More …
Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author Read More …
Looking for DIY Teamwork and Leadership training? Start with these books (since they are all fables, they make for great listening) Patrick Lencioni Library (Five Temptations of a CEO; Four Obsessions of an Extraordinary Executive; Five Dysfunctions of a Team; Death by Meeting). If you are a Lean Startup, Agile Software Development or even a Read More …
Every marketer and gamer should watch this! Joe Pine seeks to do nothing less than redefine our known universe — a bold goal which manifested itself in The Multiverse, a 3D framework he created. By examining the fields created at the intersection of three axes (space/no space, time/no time, and matter/no matter), Joe introduces us Read More …
In The Service-Dominant Logic of Marketing edited by Robert Lusch and Stephen Vargo they present the case to use SD-Logic as a foundation versus a total integrative marketing method. I believe that Lean viewed through the lens of PDCA as a knowledge creation platform can serve as the vehicle for implementation of this Logic. The Read More …