Managing Customer Value
Yesterday, I posted a Podcast that I did with Mark Graban, Senior Fellow at the Lean Enterprise Institute. I enjoyed talking to Mark and at the end of the Podcast; we went off the subject matter and started a discussion on social media. I respect Mark’s work a great deal. He has created a very Read More …
Is Twitter a waste of time? It can be without using the correct tools and measuring your effectiveness. But the benefits of using Twitter are just too great to ignore. Lean Six Sigma Marketers should start utilizing the tactics Twitter permits: Refined searches Immediate feedback on issues and problems Instantaneous Communication Data Accumulation Hundreds of Read More …
MarketingCharts: New Twitter Users Drive 600% Growth; Personalized Spam Quadruples; Twitter’s New Users Drive 600% Growth Popular microblogging site Twitter now has about 4M-5M users, the majority of whom joined in 2008 and have contributed to the site’s 600% growth in the last 12 months, according to the first “State of the Twittershpere” (pdf) report Read More …
Introducing the Duct Tape Marketing Coaching Excellence Series Presented by the Duct Tape Marketing Authorized Coach Network and iLinc Web and Video Conferencing. Mark your calendars today for an exciting series of live interviews with some of today’s brightest stars in business, marketing, publishing, and innovation. Each month, the Duct Tape Marketing Coach network and Read More …