Marketing Experiment: Marketing Your Value Stream

Time and time again, I see companies being held back with an internal perspective of managing a Value Stream. A key point of Dr. W. Edwards Deming’s philosophy was that organizations should be managed as systems of interconnected and interdependent processes. Deming’s flow diagram exemplifies his thinking. However, even in the most common definition of Read More …

Following the Customer’s Need in your Value Stream Map

Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve the chances of a sale? It is important that we understand and are able to Read More …