Managing Customer Value
Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market Read More …
Some great tips to start visualizing the process of collaborative networks. You don’t have to throw the organization chart away, even though it seems that way sometimes. A key reason to look at this video is for better understanding by sales and marketing on what is taking place in organizations that they must sell too. Read More …
When most organizations think about their value proposition, they think about the tangible benefits that the organization offers or how much better they are in a certain area versus the competition. It might even include their history, technical expertise, latest technology, commitment to customers, etc. In the book, Strategy from the Outside In: Profiting from Read More …
This Business901 Podcast featured Patrick Waara talking about Xerox’s use of Agile techniques. Pat has been with Xerox for nearly 25 years teaching Lean, Six Sigma, and Agile techniques to Xerox’s software development community improving their software development capability. Our conversation originally was designed to discuss swarming and Lean problem solving. However we ventured off Read More …
Can you really add value or are you just creating another tool to fill out some more paperwork? On the Business901 podcast. Jamie Flinchbaugh the co-author of The Hitchhiker’s Guide to Lean: Lessons from the Road answered this and a few more questions such as: What is a control point? What is control point standardization? Read More …
Customer Value seems old hat and so un-marketing like in this day of Social Media, Analytics, Inbound-Outbound, Trending and Buzz. However, the successful companies are not necessarily writing about marketing they are doing it and relying on a simple term, Customer Value. As Christine says, These are not flash-in-the-pan companies. They are the likes of Read More …