Managing Customer Value
In Dr. Reidenbach’s book, Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers, he makes a strong case that obtaining the Voice of Customer is just not good enough, it must be Voice of Market. He maintains that you cannot focus solely on your organization’s customer but on Read More …
Dr. Kai Yang was the guest on the Business901 Podcast and this is a transcription of the podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). Voice of Customer in Design for Six Sigma Dr. Yang is a Professor in the department Read More …
Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …
Are you using this service, why not? You get your own number. Long distance can be free. Sends an e-mail that you have voice mail. Transcribes the message? Huh! Yes, transcribes it! And you can forward it with or without the transcription: Hey! I got this on my Google Voice account and thought you’d want Read More …
You GOTTA Know this – Voice mail messages can be a useful selling tool or a major setback to your sales efforts, depending on how you leave or receive them. Here are a few tips that may help your effectiveness when leaving a message. Prepare what you plan to say before you leave a Read More …