Training Outlines

Content Available:Lean Service Design Trilogy

  1. Lean Service Design Training – 30 day Program includes downloadable workbook
  2. Lean Sales and Marketing Training – 45 day program includes downloadable workbook
  3. Lean Training for Sales and Marketers – 10 week program
  4. Lean Scale Up – Introduction
  5. Learning library: Podcast and eBook Subject pages
  6. Discussion Platform

To access training, click on the desired link above for an overview and than go to the start page for the desired training.


MWL - 4 books in Line link

Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

Marketing with Lean Book Series available for instant download