Identify Value

The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 220,000 copies the past two years and has established itself as one of the leading sources of modeling for both startups and established businesses.

Alex Osterwalder Podcast: What’s new in Business Model Generation? Customer Value Canvas and more eBook: What’s New in Business Model Generation?

How Apply the Business Model Canvas may be little different than what you might think.

Please watch this presentation

Lean Sales And Marketing Identifying Value (About 15 minutes long)

You will need a Flash Player

Please have your Lean Sales and Marketing Workbook Opened.

If you understand the platform, you may want to skip the videos discussing in my presentation.

Video Discussed in Presentation

 

I attended Steve Blank’s presentation on Customer Development at the Ann Arbor New Tech Meetup last night. His talk was entertaining and very insightful. Even though I have read his book several times and followed the Lean Startup practically since the beginning, it still was worth the 5 hour round trip to hear the message live. Below is an excerpt of the 2-hour presentation.

 

Go to the next Page LSM/MVS

 

Bonus Material

Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how value is created.

What this video reminded of was a good old fashion sales call. My best sales calls have always been when I started to sketch out my thoughts and seated on the same side of the table with the customer. The only thing missing was handing the stylus(pencil) over to the customer (Steve Bank) and leaving them draw.