Managing Customer Value
The further we are from our customers’ knowledge base the more effort has to be made to create a larger and larger supply of prospects. When typical product-based organizations think of co-creation, they think of their engineers working with customers to develop their products in a more customer-friendly way. That is one way, but the Read More …
Bernadette Jiwa thinks it might come from a Hunch which also happens to be the name of her new book; Hunch: Turn Your Everyday Insights Into The Next Big Thing. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas. Bernadette has written Read More …
Using the A3 Thinking Process gives a systemic way of implementing Lean Thinking in Sales and Marketing. Through the A3 tool mindset, you learn to think Lean. But to start, I like to think of old Zen saying, If you want to take a deep breath, you must first exhale That is why I encourage the use Read More …
Tim Lewko is the CEO and Managing Partner of Thinking Dimensions Global (TDG) and managing director of the global strategy practice. He works primarily with senior leaders of private equity, Fortune 1000 and multi-national businesses to impact sustainable strategic growth and profitability challenges. In his 15 years of international experience, he has had the unique Read More …
If you are a Kata practitioner this material needs to be in your library. I own both the Kindle and Audible versions. I have written about and recommended this book since the outset of this publication, August 2016. If you want ideas of how I utilize this material check out these blog posts, And What Else? – Read More …
(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing to do. Using the A3 Read More …